Greetings, home builders! Seeking to build a stronger online presence and reach more potential clients? Look no further, as we’ve put together a guide to the top 50 home builder websites.
Our team of web development experts has meticulously searched the web to find and evaluate the best home builder sites based on design, functionality, uniqueness, and user experience. From well-designed and inviting layouts to seamless navigation, these sites are the epitome of excellence in the home building world.
Not only will you find inspiration for your own website, but you’ll also discover valuable tips on how to make your online presence stand out from the crowd.
Grab your tool belt and get ready to construct a stronger online presence with the help of this guide! You’ll find website examples of custom home builders, production home builders, renovation & remodeling contractors, green home builders, and modular & manufactured home builders in this list! For examples within other business sectors, head back to our top ranked website designs blog article!
Top Home Builder Website Designs
3. DC Builders
6. CBH Homes
8. Latala Homes
10. KB Home
12. Toll Brothers
13. Tri Pointe Homes
14. Martell Builders
Related: Paid advertising can be an effective way to reach prospective clients looking to build a future home.
17. Aspen Homes
18. Shea Homes
19. Ellis Don
20. Artistree Home
21. Ivory Homes
23. JDG Construction
25. Connect Homes
27. Sweenor Builders
29. Virtue Homes
Related: Consider implementing a digital marketing strategy to improve lead generation, email marketing, and reputation management of your home building company.
31. Proto Homes
32. M&M Custom Homes
33. Highland Homes
36. Wausau Homes
38. Ryan Homes
43. CMK Builders
44. Olson Homes
46. Pulte Homes
47. Maronda Homes
48. Lexar Homes
Related: Rank higher in search results when people are looking for home builders in your area.
49. Lexington Homes
50. D&W Homes
How to Build a Great Home Builder Website
Are you in the process of building a new website for your home building company? How exciting!
Let’s go through some of the most important steps in building a new, or redesigning an existing, home builder website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform selected!
1.) Selecting a Domain Name
Choosing a domain name for your home builder website is a crucial step in establishing your online identity. It serves as the address that visitors will use to access your website and plays a significant role in branding and recognition of your company.
Here’s a step-by-step process to help you choose the perfect domain name:
- Brainstorm: Start by generating ideas for your domain name, considering your company name, the type of homes you build, and your location.
- Simplicity: Try to keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
- Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is Mark & Sons Builders, avoid registering a domain name like BestHomesAround.biz.
- Availability: Check the availability of your desired domain names before proceeding. Many common domain names have already been registered. If that’s the case, check if your desired domain name is being used and available for purchase. However, be cautious not to invest a significant amount of money in buying a domain name that is for sale.
- Domain Extensions: Consider which domain extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are other options available, such as .net, .org, or industry-specific extensions like .homes.
- Legal Considerations: Before registering your domain name, it’s important to conduct a trademark search to ensure that your chosen name doesn’t infringe upon someone else’s intellectual property. For example, avoid registering a domain name that includes another home builder’s business name or the name of a popular construction company.
- Register the Domain: Once you’ve settled on an available domain name, it’s time to register it through a reputable domain registrar. We have found GoDaddy and Namecheap to be the easiest domain registrars to manage.
2.) Selecting a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your home builder website.
Most home builders are going to develop content-based websites with spec home galleries, appointment calendars, phone numbers, and contact forms to drive conversions.
WordPress is often an excellent platform choice. However, there are also options like Wix and other hosted website builders.
- WordPress: WordPress is a versatile and widely used content management system (CMS) that offers tremendous flexibility and customization options. It caters to all types of home builder websites, from simple informational sites to more complex sites showcasing project galleries and client testimonials. With a wide range of themes and plugins available, WordPress allows you to create a highly customized website tailored to your home building company. It’s an ideal choice if you value control and want the ability to expand your website’s functionality over time. Although there is a hosted version of WordPress, most users prefer the open-source version installed on a web hosting account.
- Wix: The Wix platform is similar to WordPress. It provides comparable page-building features and is also a hosted solution. We have worked on home builder websites built with Wix and found it to be a capable page builder. With Wix, you won’t need a separate web hosting service.
It isn’t common to see ecommerce functionality on a home builder’s website.
Web Hosting Requirements
If you choose a platform like WordPress or WooCommerce, you’ll need to find a web hosting service.
Allow us to suggest our own web hosting service, which is excellent for WordPress websites. Alternatively, consider these recommendations for reliable web hosting services from other hosting companies:
- WP Engine: This is one of our preferred web hosting services for home building businesses. WP Engine offers a great control panel that simplifies the creation of staging websites. Their backup process is also seamless. The only drawback we’ve encountered is the limits they place on PHP max_execution_time. Keep in mind that their pricing increases quickly if you require upgraded services.
- SiteGround: We have always enjoyed working with SiteGround. Their live chat and email support are excellent compared to more well-known hosting firms. We have never experienced long wait times when contacting their support, and the first person we interacted with usually resolved the issue. Their backup tools are user-friendly, and they offer reasonable pricing for home builders.
- Digital Ocean: This is a great option for cloud hosting, although it may be too advanced for most home builder websites. We have not encountered any issues with the Digital Ocean cloud network, unlike other cloud networks we have tried. Keep in mind that cloud hosting can be expensive when factoring in droplet (server instance) costs, as well as operating system, control panel, server software, offsite backup, and server management fees. For server administration recommendations, check out AdminGeekZ.
3.) Selecting a Website Template
Most home builders prefer to purchase and customize a pre-designed website template, as it significantly reduces the cost and time required for web development. However, if your home building business prefers a custom design, you can always hire a custom web developer or custom ecommerce developer to build a unique theme from scratch.
For the purpose of setting up a home builder website, let’s focus on suggestions for finding a pre-built website template. Here are some links to the main theme marketplaces to consider:
WordPress Home Builder Themes
BAUEN – Themeforest
Buildnox – Themeforest
Constructo – Themeforest
Builty – Themeforest
Wix Home Builder Themes
Browse free and paid themes available in the Wix marketplace at wix.com, some of which are suitable for home builders.
4.) Creating Content & Adding Images
Now that you have your domain name, website platform, and theme sorted out, it’s time to start building content for your home builder website!
Here are some useful tips to help you craft engaging and effective website copy:
- Know your target audience: Before writing, have a clear understanding of your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, offer value, and resonate with them. This will enhance your visibility in search engines for home builder-related queries relevant to your business.
- Define your key messages: Determine the main messages you want to convey through your website content. These should align with your brand, showcase your unique advantages, and clearly communicate the benefits of choosing your home building services.
- Keep it concise and scannable: Online readers tend to skim content, so keep your writing concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and improve readability.
- Create clear and compelling headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your home builder business. A well-crafted headline can entice visitors to explore your website further and learn more about your services.
- Incorporate keywords strategically: Research relevant keywords and naturally integrate them throughout your content. This can boost your home builder website’s visibility in search engine results. However, avoid keyword stuffing, as it can harm readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational style that resonates with your target audience. Avoid jargon or overly technical language unless it’s necessary for your specific audience. Engage your readers by addressing them directly and using a friendly, approachable tone.
- Edit and proofread: Always review and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth and logical, aligning with your brand voice and style guidelines. Tools like Grammarly can be helpful!
- Utilize ChatGPT for assistance: If you need ideas or help refining the content on your home builder website, consider leveraging AI tools like ChatGPT.
Additionally, you’ll want to enhance the visual appeal of your content by incorporating relevant and high-quality images. Consider the following tips:
- Choose high-quality images: Opt for visually appealing and well-composed high-resolution images. Blurry or pixelated images can diminish the overall quality of your home builder website.
- Ensure relevance: Select images that are relevant to your content and help illustrate your message. The images you use should complement the text and provide additional context or visual interest to showcase your home building projects.
- Explore stock photo resources: Utilize reputable stock photo websites such as Unsplash, Pixabay, or Shutterstock to discover a wide range of professional-quality images relevant to the home building industry. Be mindful of licensing requirements and provide proper attribution when necessary.
- Customize images when possible: If you have the skills or resources, consider customizing or branding images to align with your home builder brand. This can create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can be utilized for customization.
- Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your home builder website’s page speed, affecting user experience and SEO. Tools like TinyPNG can assist with image compression.
5.) Post Launch Tasks
Once you have built and launched your home builder website, there are several important tasks and services to consider for maximizing its effectiveness. Here are some essential suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Implementing SEO strategies is crucial for improving your home builder website’s visibility in local search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update and create fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or explore third-party providers like The HOTH.
- Paid Advertising: For quicker results in driving traffic, consider utilizing paid advertising platforms like Google Ads or Facebook Ads to target specific audiences for your home builder business. You can hire our PPC management services or find skilled professionals on websites like Mayple.
- Conversion Rate Optimization (CRO): Analyze your home builder website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or face barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes and improve your website’s conversion rates and overall user experience.
- Website Security: Safeguard your home builder website from malware and other security risks. Implement robust security measures such as SSL certificates, web application firewalls (like Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website’s uptime with services like UptimeRobot.
- Website Maintenance: Regularly maintain your home builder website to ensure optimal performance. If you are using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider hiring our website maintenance services or finding freelancers on platforms like Upwork. Regularly back up your home builder website to safeguard against data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your home builder website. Use this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts about home building, update product or service information, and ensure that all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in home building.
Remember, post-launch digital marketing activities are crucial for the long-term success of your home builder website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.