Nashville, TN Digital Marketing

Marketing for Nashville

We stay up-to-date on the latest website, email, and social media marketing trends for our Nashville marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Nashville Digital Marketing Experts

WebCitz is a results-driven digital advertising firm with more than 18 years of experience offering to help Nashville small businesses and large corporations strengthen their internet advertising. With multiple internal teams focused on every type of online marketing service your Nashville business might need, we're a full-service online advertising agency. This isn't true for all Tennessee website advertising firms, since most only have one or two SEO, PPC, or social media experts. For those digital advertising firms in Nashville, turnaround times are extended while they search for website developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

With a Nashville focus, our online marketing professionals help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's discuss what our digital marketers can offer your Nashville company! We often provide complete website advertising services to Nashville small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. See what our digital marketing programs can do for Nashville websites.

What is Digital Marketing for Nashville, TN Businesses?

In a most simple definition, digital marketing throughout Nashville is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Nashville business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Even though both of those services are used in digital marketing, neither fully explains the depth of a modern online marketing program for Nashville-based businesses.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Nashville and across the country.

The best Nashville digital marketing services will include tactics like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Nashville business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Nashville by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

If you live in Nashville, you probably love the Tennessee Titans football team. Go Tennessee Titans! In addition to marketing Nashville-area websites, our internet advertising company also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, and Spring Hill small businesses and large corporations a professional online advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Nashville Small Businesses

We are a team of digital marketing consultants with diverse knowledge and experience in the latest website advertising trends for Nashville businesses. Use our past experience in more than 100 business industries across Nashville, and the rest of the country, to help drive traffic and improve conversions.

Nashville, TN SEO Strategies

For your Nashville website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Nashville, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Nashville SEO services:

  • Technical SEO services for Nashville businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Nashville site, and how visitors interact with it, is affected by these. Typically Nashville web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO for Nashville websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Nashville or the entire country. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Nashville digital advertising strategy.
  • A big part of Nashville SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Nashville website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Nashville digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Nashville SEO checklist so your competitors can't easily bypass you in search rankings.

Nashville, TN Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Nashville business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Nashville search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. For your Nashville digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Nashville website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Nashville website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Nashville digital marketing services, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Nashville website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Nashville business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Nashville competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Nashville, TN Small Businesses

Your online reputation in Nashville and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. It applies to all kinds of purchases and decisions, like picking a local Nashville service provider, buying something online, or choosing a doctor or lawyer. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Nashville customers had.

We can help Nashville small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Nashville storefront. In Nashville, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Nashville doctors or Nashville lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Nashville.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Nashville, TN Content Marketing Strategies

Businesses in Nashville use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for Nashville websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around Nashville start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help Nashville digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a internet marketing agency in Nashville, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Nashville business.

Social Media Advertising Services for Nashville, TN Small Businesses

The use of social media ads in Nashville digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Nashville company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Nashville companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Nashville small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Nashville website marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Nashville, TN Small Businesses

The use of Nashville search engine marketing in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Nashville business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Nashville digital marketing strategy. For any search engine marketing campaign in Nashville, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Nashville, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Nashville company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Nashville business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Nashville business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Nashville business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Nashville digital advertising campaign.

Conversion Rate Optimization (CRO) for Nashville, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Nashville digital marketing services. This is a critical aspect of any type of internet marketing in Nashville since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Nashville business might not work for a different Nashville business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Nashville websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Nashville, and many other factors.

Email Marketing Services for Nashville, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Nashville internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Nashville email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Nashville, TN Small Businesses

For local service providers in Nashville, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Nashville lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Nashville small business.

Video Marketing for Nashville, TN Small Businesses

As a full-service website marketing company for Nashville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Nashville digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Nashville digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Nashville, TN Website

If you manage a business in Nashville that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Nashville digital advertising services over other marketing tactics. Here are some reasons you should implement an internet marketing strategy for your Tennessee business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • Everyone in Nashville is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Nashville or throughout Tennessee?
  • The flexibility of Nashville internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Nashville, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Nashville non-digital ads!

How to Develop Nashville, TN Digital Marketing Programs

Before starting a digital marketing campaign for your Nashville-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Nashville online advertising service is all about.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Nashville or beyond. Your Nashville website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Nashville audience. This will help ensure you focus on the right keywords for your Nashville website advertising and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your Nashville digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Nashville business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Nashville that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Nashville lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

As soon as your Nashville website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Nashville website visitors.

When you have all of these Nashville digital marketing strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Nashville digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Nashville, TN Internet Marketing Services

We want to be the digital advertising partner of your Nashville small business or large corporation! When researching Nashville internet marketing agencies, there are many factors to consider. You can trust the Nashville online marketing strategies we suggest for your business since we have more than 18 years of experience. Nashville online advertising tactics like these are often what we use for our own lead generation. Our own website marketing campaign likely landed you on our website from Nashville.

Most importantly though, you should choose our website advertising firm for your Nashville small business because you feel confident we are the right team for your Nashville company. Here are a few reasons we suggest considering our internet marketers for your Nashville marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • We get most of our leads and new clients in Nashville from our own digital marketing campaigns.
  • You probably found us in Nashville via an online search for a service we provide.
  • Our marketing team performs all of our Nashville digital advertising services, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Nashville internet marketing strategies that involve website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Nashville online marketing firms. To start a discussion with the helpful staff at our website marketing company, just send us an email or give us a call.

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Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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