Eau Claire Digital Marketing

Marketing for Eau Claire

We stay up-to-date on the latest website, email, and social media marketing trends for our Eau Claire marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Eau Claire Digital Marketing Professionals

WebCitz is a results-driven internet marketing agency with more than 18 years of experience offering to help Eau Claire small businesses and large corporations strengthen their online marketing. With multiple internal teams focused on every type of online advertising service your Eau Claire business might need, we're a full-service website marketing company. This is not true of all digital marketing agencies in Wisconsin, since most only have a single group of SEO, PPC, or social media professionals. For those internet marketing agencies in Eau Claire, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

With a Eau Claire focus, our online advertising consultants help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's talk about what our digital advertisers can do for your Eau Claire business! We often provide complete digital marketing services to Eau Claire small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Read on to learn more about our digital marketing services and programs for Eau Claire web sites.

What is Digital Marketing for Eau Claire, WI Businesses?

In a most simple definition, digital marketing throughout Eau Claire is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Eau Claire business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern online marketing program for Eau Claire-based businesses.

In today's internet marketing world, there are dozens of internet advertising strategies that all work together to help you boost visibility in Eau Claire and across the country.

The best Eau Claire digital marketing services will include tactics like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Eau Claire business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Show expertise, authority, and trust in Eau Claire through content marketing, video production, link building, review collection, social proof, and website improvements.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Eau Claire-area websites, our online marketing firm also offers Appleton, Brookfield, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, and Wausau small businesses and large corporations a professional website marketing service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Eau Claire Small Businesses

We are a team of digital marketing specialists, just 181.4 miles away, with diverse knowledge and experience in the latest digital marketing trends for Eau Claire businesses. Use our past experience in more than 100 business industries across Eau Claire, and the rest of the country, to help drive traffic and improve conversions.

SEO Strategies for Eau Claire, WI Small Businesses

For your Eau Claire website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Eau Claire, we often find page speed, content quality, and backlink profile issues. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Let's explore more about each of these Eau Claire SEO services:

  • Technical SEO for Eau Claire businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Eau Claire site, and how visitors interact with it, is affected by these. Typically Eau Claire web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of website developers that can work within platforms such as WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO for Eau Claire websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Eau Claire or the whole country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Content creation is an important part of your Eau Claire internet marketing strategy.
  • Off-Page SEO for Eau Claire websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand your Eau Claire website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

In your Eau Claire digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. You have to evenly distribute your attention to ensure Eau Claire competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for Eau Claire, WI Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Eau Claire business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Eau Claire search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Eau Claire digital marketing strategy. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of Eau Claire search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Eau Claire website. You want to keep your Eau Claire website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize a number of white-hat link building techniques in our Eau Claire digital marketing services, including:

  • Applying the "Skyscraper Technique" to a ranked content articles from Eau Claire competitors to make it bigger and better.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Eau Claire website.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Eau Claire business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Scaning your Eau Claire competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Eau Claire, WI Small Business Online Reputation Management Services (ORM)

Your online reputation in Eau Claire and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. It applies to all kinds of purchases and decisions, like picking a local Eau Claire service provider, buying something online, or choosing a doctor or lawyer. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Eau Claire brand.

We can help Eau Claire small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. Online shoppers in Eau Claire want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For professional service providers, such as Eau Claire doctors or Eau Claire lawyers, we can help set up protocols for the collection of testimonials in your internet advertising campaign to make sure prospects always see a positive view of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Eau Claire website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Eau Claire.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Eau Claire, WI Small Business Content Marketing Strategies

Most Eau Claire businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this digital marketing approach for Eau Claire websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Eau Claire begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. Putting together the right content marketing plan for Eau Claire businesses is what we do.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. Our Eau Claire-focused online marketing firm likes to use the case study method because it shows expertise, especially in our industry. These are all effective ways to market content if you implement them correctly within your Eau Claire business.

Social Media Advertising Services for Eau Claire, WI Small Businesses

With social media ads, Eau Claire digital marketing campaigns use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Eau Claire business gets quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Eau Claire companies, but it's expensive for those not ready to make the most of social media advertising.

Our social media marketing agency helps Eau Claire small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Eau Claire digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Eau Claire, WI Small Businesses

The use of Eau Claire search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Eau Claire business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Eau Claire digital marketing strategy. For any search engine marketing campaign in Eau Claire, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Eau Claire, WI Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Eau Claire company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Eau Claire business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Eau Claire business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Eau Claire business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Eau Claire internet advertising campaign.

Conversion Rate Optimization (CRO) for Eau Claire, WI Small Businesses

There is almost no reason to neglect conversion rate optimization within Eau Claire digital marketing services. This is a critical aspect of any type of online marketing in Eau Claire since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Eau Claire business might not work for a different Eau Claire business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Eau Claire websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Eau Claire, and many other factors.

Email Marketing Services for Eau Claire, WI Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Eau Claire online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Eau Claire email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Eau Claire, WI Small Businesses

For local service providers in Eau Claire, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Eau Claire lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Eau Claire small business.

Video Marketing for Eau Claire, WI Small Businesses

As a full-service digital marketing agency for Eau Claire, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Eau Claire digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Eau Claire internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Eau Claire, WI Website

If you manage a business in Eau Claire that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Eau Claire internet advertising services over other marketing tactics. Let's go over some of the great reasons to implement an online marketing strategy within your Wisconsin business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • Everyone in Eau Claire is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Eau Claire or across Wisconsin.
  • The flexibility of Eau Claire online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • Online marketing in Eau Claire provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Eau Claire non-digital ads!

How to Develop Eau Claire, WI Digital Marketing Programs

Before starting a digital marketing campaign for your Eau Claire-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Eau Claire website marketing service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Eau Claire or beyond. Your Eau Claire website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Eau Claire audience. You'll be able to focus on the right keywords for your Eau Claire digital marketing and align your content marketing strategy to your audience's needs.

If you plan to incorporate search engine optimization in your Eau Claire digital strategy, make that your first priority. The slowest moving digital marketing tactic in Eau Claire is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Eau Claire business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Eau Claire that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Eau Claire residents to your lead generation goal.

Now that plans are in place for bringing traffic to your Eau Claire website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Eau Claire website.

If you've got all these Eau Claire digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Eau Claire digital advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Eau Claire, WI Internet Marketing Services

We want to be the internet marketing partner of your Eau Claire small business or large corporation! When researching Eau Claire internet advertising companies, there are many factors to consider. With more than 18 years of experience, you know you can trust the Eau Claire online advertising strategies we suggest for your business. Eau Claire website marketing tactics like these are often what we use for our own lead generation. Our own website advertising campaign likely landed you on our website from Eau Claire.

Most importantly though, you should choose our digital marketing agency for your Eau Claire small business because you feel confident we are the right team for your Eau Claire company. We are only a short drive of 2 hours and 59 mins away from you in Eau Claire, but that time is reduced further if you call or email! Here's why we suggest our digital marketers for your Eau Claire marketing:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Our primary source for leads and new client development in Eau Claire is our own digital advertising strategies.
  • You probably found us in Eau Claire via an online search for a service we provide.
  • Our marketing team performs all of our Eau Claire internet marketing services, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We have extensive experience in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Eau Claire internet advertising strategies that involve website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Eau Claire online marketing firms, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our website marketing company, just send us an email or give us a call.

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When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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