Surprise PPC Agency

Our Surprise, AZ PPC Ads Management Tactics

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Surprise. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for Surprise often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Surprise small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, nearby Surprise service providers are often only interested in qualified leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Surprise PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Surprise paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Surprise business should utilize multiple advertising tactics and marketing tools. Some of the best paid advertising services in Surprise strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Surprise company through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Surprise-area PPC campaigns, our team also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson, and Yuma small businesses and large corporations a proficient paid ads management service.

Pricing for Surprise, AZ PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Surprise, AZ Companies

One of the most obvious benefits of Surprise PPC advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Surprise small businesses interested in running paid ads is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

Surprise small businesses can benefit greatly from the addition of paid advertising to their internet advertising service when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Surprise, AZ Paid Ads

Our team of PPC advertising specialists is knowledgeable about the latest PPC trends in Surprise. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Surprise digital assets.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

For example, a person searching for a roofing company in Surprise might search "Surprise Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Surprise roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Surprise roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Surprise roofing company what services they want to target more often and where. A broader keyword targeting plan than exact matches might also be necessary.

For instance, the Arizona PPC manager might discover high search volume for "El Mirage, AZ roofing companies" or even "Surprise roof repair." The first phrase targets a location nearby Surprise that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Surprise paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Surprise paid ads managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Surprise eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Surprise ad agencies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Although many Surprise paid advertising firms still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Surprise ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Surprise PPC advertising campaigns.

When we take on the management of a paid advertising campaign in Surprise, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• What is the quality of the content? Is it well written?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Is social proof present?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Surprise paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. You can refine your Surprise sales pitch by running A/B tests on the landing page every few months.

Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. To grow leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our customers promotes an online fitness challenge that you can even join from Surprise. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Surprise business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Surprise. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Surprise.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Surprise on your website.
2. You have a 1% conversion rate, meaning for every 100 Surprise residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Surprise that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Surprise small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Surprise paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Surprise, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Surprise.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Surprise and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Surprise small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Surprise site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Surprise ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Surprise content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Surprise, AZ PPC Campaigns

In Surprise, there are many ways to run paid advertising. Let's discuss some of the most common PPC advertising being run within various business industries in Surprise.

Local Marketing throughout Surprise

Nearby ads for your Surprise business can be run through nearly any advertising platform. Depending on the nature of your nearby Surprise business, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Here are a few options for local advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local area customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Surprise. Even local stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Surprise, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your localized Surprise area. The first step is to set up a campaign with ad sets restricted to Surprise as a city, or specific ZIP codes around Surprise. We often rely on local Facebook Ads for all types of Surprise business industries.

Social Media Marketing for Surprise Organizations

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social media advertising. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. When running search engine marketing, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Surprise business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Advertising for Surprise Organizations

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Surprise Search Engine Marketing, or SEM. This is just a different way of explaining search engine ads, which are advertisements placed on the search results page of a search engine.

If you've been running search advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads in Surprise

Many different message boards, chat rooms, game lounges, news websites (even local area Surprise news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Surprise

Not everyone is going to convert during their first experience with your Surprise website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Surprise Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Surprise

Social networking websites such as Facebook, YouTube, and Instagram allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

Your Surprise paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free Paid Ads Calculators for Surprise, AZ PPC Managers

As part of our commitment to managing Surprise paid ads campaigns, our online marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Surprise, AZ PPC Strategies

We'd love to partner with your Surprise team on PPC advertising! As a complete paid ads management company targeting Surprise, we have multiple internal teams focused on search ads, social media advertising, sales funnel development, and ad creative testing. This is not true of all Surprise PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Surprise PPC companies if you don't test campaign optimization and original ideas often enough.

There are many factors to consider when researching paid ads companies for your Surprise company. With more than 18 years of experience, you know you can trust the PPC tactics and plans we suggest for your Surprise business. Many of these are the same paid ads plans we use to improve leads for our company.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Surprise company grow. Our paid ads experts are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• We do not outsource Surprise digital advertising packages, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC professionals can offer your Surprise company! We often provide complete PPC advertising management services to Surprise small businesses, but we can also augment the marketing department of larger Surprise corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Surprise organization needs a PPC marketing company. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC agency.

800-796-8263 Email Us