Fayetteville PPC Agency

Our Fayetteville, AR PPC Management Game Plans

PPC Management refers to creating and optimizing Fayetteville paid ads campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

A PPC advertising firm for Fayetteville often begins by getting to know your company and its business model before providing experienced PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Fayetteville, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Fayetteville PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Fayetteville paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Fayetteville business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Fayetteville strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Fayetteville company more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Fayetteville-area PPC campaigns, our team also offers Bentonville, and Little Rock small businesses and large corporations a proficient paid ads management service.

Pricing for Fayetteville, AR PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Fayetteville, AR Small Businesses

Traffic increases almost instantly with Fayetteville paid advertising.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running PPC advertising in Fayetteville, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid ads and digital marketing can greatly enhance your Fayetteville business's digital advertising tactics. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Fayetteville, AR Paid Ads

With in-depth knowledge of the latest PPC trends for localized businesses in Fayetteville, we are a team of PPC advertising specialists. Drive traffic and conversions to your Fayetteville digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Fayetteville Roofer" on a search engine, for example, might lead someone to a roofing company in Fayetteville. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Fayetteville.

However, what if the exact match keyword isn't generating enough search volume and the Fayetteville roofing company needs to expand their advertising reach? The solution would require keyword research.

The next steps might involve the PPC advertising manager discussing with the Fayetteville roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

Suppose the Arkansas PPC manager discovers that there is a high traffic volume for "Springdale, AR roofers" or even "Fayetteville roof repair." The first phrase targets a location nearby Fayetteville that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Fayetteville paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Fayetteville's paid ads managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Fayetteville advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Fayetteville and beyond. Even ad attribution reporting was affected.

For most Fayetteville advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Fayetteville paid ads companies using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent edits to audience targeting.

However, audience research and targeting aren't going away. The targeting options within Fayetteville ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Fayetteville.

We begin by examining the landing pages on any PPC advertising campaign in Fayetteville to make sure they follow best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Is social proof present?
• Can I load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Make sure your landing page follows best practices before you spend money on Fayetteville paid advertising!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Fayetteville. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Fayetteville small business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Fayetteville after weeks or months of training. Getting really good at funnels, however, can take years. Consider hiring a PPC management agency, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Fayetteville, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. Your website sells a $100 sweatshirt in Fayetteville.
2. You have a 1% conversion rate, meaning for every 100 Fayetteville residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Fayetteville that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid advertising, you would receive two dollars back in return (ROAS).

Most Fayetteville small businesses wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising firm to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Assume those improvements increase your conversion rate from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fayetteville paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Fayetteville, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Fayetteville.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fayetteville and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Fayetteville organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fayetteville website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Fayetteville ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Fayetteville content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Fayetteville, AR PPC Campaigns

The options for running paid advertising for your Fayetteville company are numerous. Fayetteville has a variety of business industries that use PPC advertising. Let's take a look at some of the most common ones.

Local Marketing within Fayetteville

If you have a business in Fayetteville, you can run nearby ads on almost any advertising platform. One platform may be more effective for your local Fayetteville small business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Fayetteville. We often use Performance Max campaigns for professional services companies in and around Fayetteville, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Fayetteville, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local area Fayetteville area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Fayetteville as a city, or specific ZIP codes around Fayetteville. For all types of Fayetteville small businesses, we often use Facebook Ads.

Social Media Ads throughout Fayetteville

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine ads since your ads will only show when someone is actively searching for what your Fayetteville business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Marketing for Fayetteville Companies

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as Fayetteville Search Engine Marketing, or SEM. There are different ways to explain search advertising, which are advertisements displayed on search engines' search results pages.

If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Fayetteville

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Fayetteville news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you get results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Fayetteville

There is a good chance that not everyone will convert during their first experience with your Fayetteville website, landing page, or sales funnel.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Fayetteville Ecommerce Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Fayetteville storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Fayetteville

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid ads campaigns in Fayetteville if you have the budget to do so.

Free PPC Calculators for Fayetteville, AR Paid Ads Managers

Our internet marketers are so excited about managing Fayetteville's paid ads campaigns that they developed some helpful PPC calculators for you!

• ROAS Calculator
• CPA Calculator
• Calculate Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Fayetteville, AR PPC Solutions

Let's work together on paid ads for your Fayetteville business! In addition to PPC management, we have internal teams focused on sales funnel development, social media ads, and ad creative testing for Fayetteville. In most Fayetteville PPC companies, only one person handles all duties, but this is not the case for us! You might not be testing campaign optimizations and innovative ideas often enough with those Fayetteville paid ads companies to get the results you desire.

Choosing a paid ad agency for your Fayetteville small business is not an easy task. The PPC strategies and tactics we suggest for your Fayetteville company are backed by more than 18 years of experience. As a lead generation firm, we often use similar paid ads tactics.

Fayetteville companies should choose our PPC advertising company because they feel confident we are the right team.

Here are a few reasons we suggest considering our PPC experts:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search placements.
• Our internal advertising team handles all Fayetteville internet advertising plans, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC specialists to discuss what we can do for you in Fayetteville! While we often provide complete paid ads management services for small businesses in cities like Fayetteville, we are also able to augment the marketing departments of large corporations in Fayetteville and beyond.

Our team would appreciate the opportunity to be considered when your Fayetteville business needs a paid ads marketing firm. To start a discussion with the helpful staff at our paid ads company, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us