Palm Springs PPC Agency

Our Palm Springs, CA PPC Ads Management Tactics

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Palm Springs. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a paid ads company for Palm Springs often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Palm Springs small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Palm Springs, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Palm Springs PPC is the next step. For paid advertising to be effective, most Palm Springs paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Palm Springs organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Palm Springs should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Palm Springs small business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Palm Springs-area paid ads campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a skilled PPC management service.

Pricing for Palm Springs, CA Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Palm Springs, CA Businesses

One of the most obvious benefits of Palm Springs paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Palm Springs companies interested in running PPC advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Palm Springs organizations can benefit greatly from the addition of paid advertising to their digital advertising tactics when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Palm Springs, CA Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Palm Springs. Drive traffic and conversions to your Palm Springs digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Palm Springs Roofer" on a search engine, for example, might lead someone to a roofing company in Palm Springs. Targeting that exact phrase wouldn't require in-depth keyword research for that Palm Springs roofing company's paid ads manager.

However, what if that exact match keyword wasn't producing enough search volume and the Palm Springs roofing company needed to increase their advertising reach? The solution would require keyword research.

After discussing options, the next step might involve the paid advertising manager talking with the Palm Springs roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

As an example, the California paid ads manager might find that "Cathedral City, CA roofing companies" and "Palm Springs roof repair" have high search volumes. The first phrase targets a location nearby Palm Springs that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Palm Springs PPC advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

In years past, Palm Springs paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Palm Springs advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most Palm Springs advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Although many Palm Springs paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent updates to audience targeting.

This isn't to say audience research and targeting is going away. Palm Springs ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Palm Springs.

Our first step when managing a paid advertising campaign in Palm Springs involves reviewing the landing pages for best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Palm Springs PPC advertising!

Ideally, you should never consider your landing page to be finished. You can refine your Palm Springs sales pitch by running A/B tests on the landing page every few months.

Including a Revenue Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To drive leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Palm Springs. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your Palm Springs small business isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Palm Springs after weeks or months of training. Getting really good at funnels, however, can take years. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Palm Springs, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt in Palm Springs on your website.
2. You have a 1% conversion rate, meaning for every 100 Palm Springs residents that visit your website you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Palm Springs who visits it.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on PPC advertising.

Most Palm Springs organizations wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

The conversion rate might increase from 1% to 2% as a result of these improvements. You now sell two sweatshirts for every 100 visitors to your website. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Palm Springs paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Palm Springs, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Palm Springs.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Palm Springs and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Palm Springs small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Palm Springs site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Palm Springs ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Palm Springs content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Palm Springs, CA PPC Campaigns

In Palm Springs, there are many ways to run PPC advertising. Palm Springs has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Ads throughout Palm Springs

Local ads for your Palm Springs small business can be run through nearly any advertising platform. One platform may be more effective for your local Palm Springs business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you localized customers using this type of dynamic ad campaign. Palm Springs professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Palm Springs, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Palm Springs. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Palm Springs. Local Facebook Ads are often used by Palm Springs businesses of all types.

Social Media Marketing throughout Palm Springs

Pretty much any online ad you see on a social media network website is going to qualify as a social ad.

It's important to keep the ad creatives fresh when running social media advertising. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social media marketing allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search engine marketing, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Palm Springs business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Advertising within Palm Springs

You should invest in search advertising if you know people are searching online for your products or services.

Some people refer to this as Palm Springs Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads in Palm Springs

Many different message boards, chat rooms, game lounges, news websites (even local Palm Springs news stations), gossip sites, and more run display advertisements.

Google Ads and Bing Ads commonly offer these campaign types.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Palm Springs

There is a good chance that not everyone will convert during their first experience with your Palm Springs website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Palm Springs Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Palm Springs

Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

Your Palm Springs paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free Paid Ads Calculators for Palm Springs, CA PPC Managers

As part of our commitment to managing Palm Springs paid ads campaigns, our online marketers worked with our website development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Churn Rate Estimator

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Palm Springs, CA PPC Strategies

We'd love to partner with your Palm Springs team on PPC advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media marketing, and ad creative testing for Palm Springs. This is not true of all Palm Springs PPC management companies, since most only have a single person handling all the work. You might not get the results you want from Palm Springs PPC companies if you don't test campaign optimization and original ideas often enough.

Choosing a paid ad agency for your Palm Springs small business is not an easy task. The PPC strategies and tactics we suggest for your Palm Springs company are backed by more than 18 years of experience. Many of these are the same paid ads strategies we use to boost leads for our firm.

More importantly, you should choose our paid advertising company because you feel confident we are the right team to help your Palm Springs company grow.

Here are a few reasons we suggest considering our PPC specialists:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• Since we have an internal advertising team, we do not outsource Palm Springs online advertising services, such as PPC management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC experts to discuss what we can do for you in Palm Springs! Palm Springs small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when looking for a paid advertising firm for you Palm Springs business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us