Hialeah PPC Agency

Our Hialeah, FL Paid Ads Management Services

The act of creating and optimizing Hialeah paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads agency for Hialeah often begins by getting to know your company and its business model before providing professional PPC management. This information helps determine the next steps, since the way you'd approach paid ads for a local Hialeah company is much different from how you'd handle it for an ecommerce brand.

Service providers in Hialeah, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Hialeah PPC ads management is understanding the metrics that will be used to optimize and scale. Most Hialeah paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Hialeah small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in Hialeah should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Hialeah organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Hialeah-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a professional PPC management service.

Pricing for Hialeah, FL PPC Ads Management

The price of our PPC management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Hialeah, FL Organizations

The most obvious benefit of Hialeah paid ads is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Hialeah, we recommend that you start slowly.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

The right combination of PPC advertising and website advertising can greatly enhance your Hialeah business's digital marketing strategy. Remember, more traffic doesn't always mean more conversions!

How We Manage Hialeah, FL Paid Ads

We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for Hialeah localized businesses. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Hialeah digital assets.

Keyword Research

In the context of paid ads, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.

If you are searching for a roofing company in Hialeah, you might search "Hialeah Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the PPC advertising manager for that roofing company in Hialeah.

What if, however, that exact match keyword wasn't producing enough search volume and the Hialeah roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Hialeah roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.

For instance, the Florida paid ads manager might discover high search volume for "Miami Springs, FL roofing companies" or even "Hialeah roof repair." The first phrase is targeting a nearby location to Hialeah, which might still be in the service area of the Hialeah roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your PPC advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Hialeah paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Hialeah paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Hialeah flocked to take advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most Hialeah advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Hialeah paid advertising firms using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. Hialeah ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Hialeah.

Our first step when managing a paid advertising campaign in Hialeah involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Does social proof exist?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Hialeah paid ads!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

You might consider building out one or more sales funnels instead of a landing page. To get leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Hialeah. While managing their internet marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Hialeah business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Hialeah. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Hialeah.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Hialeah on your website.
2. You have a 1% conversion rate, meaning for every 100 Hialeah residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Hialeah that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Hialeah small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Hialeah paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Hialeah, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Hialeah.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Hialeah and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Hialeah small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Hialeah website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Hialeah ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Hialeah content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Hialeah, FL PPC Campaigns

There are numerous ways to run paid ads for your Hialeah business. Let's discuss some of the most common PPC advertising being run within various business industries in Hialeah.

Local Advertising within Hialeah

You can use nearly any advertising platform to run local area ads for your Hialeah small business. One platform may be more effective for your localized Hialeah business than another. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Hialeah. Hialeah professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Hialeah often use Google Local Service Ads.

You can also use Facebook Ads to target people in your nearby Hialeah area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Hialeah. For all types of Hialeah businesses, we often use Facebook Ads.

Social Media Ads for Hialeah Websites

Almost all online ads you see on social media networks qualify as social media marketing.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative edits for campaigns with higher spending.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Hialeah business offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Ads for Hialeah Organizations

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

Some people refer to this as Hialeah Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Hialeah

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Hialeah news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads for Hialeah Organizations

There is a good chance that not everyone will convert during their first experience with your Hialeah website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Hialeah Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Hialeah Organizations

Facebook, YouTube, Instagram, and other social media networking sites allow you to run video ads.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Hialeah if you have the budget to do so.

Free PPC Calculators for Hialeah, FL PPC Managers

Our digital advertisers are so excited about managing Hialeah paid advertising campaigns, they worked with our website development team to build out some helpful PPC calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Calculator

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Hialeah, FL PPC Solutions

We want to be your Hialeah team's paid ads partner! As a full-service PPC ads management firm targeting Hialeah, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. In most Hialeah paid ads companies, only one person handles all tasks, but this is not the case for us! For those Hialeah paid ads firms, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.

Choosing a paid ad company for your Hialeah organization is not an easy task. Having over 18 years of experience, you can trust our paid ads tactics and plans for Hialeah businesses. As a lead generation company, we often use similar PPC strategies.

In addition, you should choose us as your PPC advertising firm because you are confident we can help your Hialeah company grow. Our paid ads experts are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Hialeah website marketing plans, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our PPC professionals can do for your Hialeah business! We often provide complete paid advertising management services to Hialeah businesses, but we can also augment the marketing department of larger Hialeah corporations to fill in missing skill sets.

We hope you consider our company when searching for a paid advertising agency for you Hialeah small business. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us