Bloomington, MN PPC Agency

Our Bloomington, MN PPC Management Strategies

The act of creating and optimizing Bloomington PPC advertising plans is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC ads management, a paid advertising agency for Bloomington often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Bloomington business is much different from how you'd handle it for an ecommerce brand.

Local service providers in Bloomington, for instance, are often only interested in good leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Bloomington PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Bloomington paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Bloomington small business should utilize multiple advertising plans and marketing tools. For example, the best Bloomington paid advertising plans will include plans to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your Bloomington small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Bloomington-area paid ads campaigns, our team also offers Duluth, Minneapolis, Plymouth, Rochester, St. Paul, and Woodbury small businesses and large corporations a skilled PPC management service.

Pricing for Bloomington, MN Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Bloomington, MN Businesses

The most obvious benefit of Bloomington paid advertising is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Bloomington companies interested in running PPC advertising is to start slowly.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid ads and digital marketing can greatly enhance your Bloomington business's digital advertising tactics. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Bloomington, MN Paid Ads

We are a team of paid advertising professionals with extensive knowledge in the latest PPC trends for Bloomington local organizations. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Bloomington digital assets.

Keyword Research

In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads are exclusively shown based on what people search for on Google or Bing.

For example, a person searching for a roofing company in Bloomington might search "Bloomington Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Bloomington.

However, what if the exact match keyword isn't generating enough search volume and the Bloomington roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the Bloomington roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting plan than exact matches might also be necessary.

Suppose the Minnesota PPC manager discovers that there is a high traffic volume for "Richfield, MN roofers" or even "Bloomington roof repair." The first phrase targets a location nearby Bloomington that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Bloomington PPC advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

Bloomington paid ads managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Bloomington advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Bloomington and beyond. Even ad attribution reporting was affected.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Bloomington ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Bloomington paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Bloomington ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Bloomington paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid ads campaign in Bloomington to make sure they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do you have a lead form I can use right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Make sure your landing page follows best practices before you spend money on Bloomington paid advertising!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Developing a Funnel

Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our clients promotes an online fitness challenge that you can even join from Bloomington. In the course of managing their website advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Bloomington organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Bloomington. It can take years of experience to master funnels, however. Look for a PPC management company like WebCitz to do the hard work for you!

CRO

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Bloomington.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your website in Bloomington.
2. You have a 1% conversion rate. This means for every 100 website visitors in Bloomington you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Bloomington who visits it.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Bloomington organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Bloomington paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Bloomington, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Bloomington.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Bloomington and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Bloomington organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Bloomington website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Bloomington ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Bloomington content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Bloomington, MN PPC Campaigns

There are numerous ways to run paid advertising for your Bloomington company. Let's discuss some of the most common PPC advertising being run within various business industries in Bloomington.

Local Marketing throughout Bloomington

You can use nearly any advertising platform to run nearby ads for your Bloomington business. You may find greater success on one platform over another depending on the nature of your nearby Bloomington organization. It is important to try out every available option to see which works best for your needs. Now let's discuss some local area advertising options.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Bloomington. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Bloomington. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Bloomington, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your localized Bloomington area. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Bloomington as a city, or specific Bloomington ZIP codes. We often rely on local Facebook Ads for all types of Bloomington business industries.

Social Media Marketing for Bloomington Organizations

Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social media marketing. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Bloomington.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads within Bloomington

You'll want to invest in search advertising if you know people are searching online for the products you offer.

In some circles, this is referred to as Bloomington Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you've been running search engine ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Bloomington Organizations

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local area Bloomington news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Bloomington

Your Bloomington website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Bloomington Ecommerce Companies

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Bloomington storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Bloomington Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

The conversion potential of video ads is excellent on both platforms. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Bloomington if you have the budget to do so.

Free Paid Ads Calculators for Bloomington, MN PPC Managers

Our website marketers are so excited about managing Bloomington PPC advertising campaigns, they worked with our website development team to build out some helpful PPC calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View More PPC Tools

Why Choose WebCitz to Manage Your Bloomington, MN Paid Ads Services

We want to be your Bloomington team's paid ads partner! As a comprehensive PPC management agency targeting Bloomington, we have multiple internal teams focused on search advertising, social ads, sales funnel development, and ad creative testing. This is not true of all Bloomington PPC management companies, since most only have a single person handling all the work. For those Bloomington PPC agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.

While researching paid advertising agencies for your Bloomington company, there are many factors to consider. With more than 18 years of experience, you know you can trust the paid ads plans and strategies we suggest for your Bloomington small business. As a lead generation firm, we often use similar paid ads tactics.

Bloomington companies should choose our PPC advertising company because they feel confident we are the right team.

Our PPC experts are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our PPC advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Bloomington internet marketing services, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our paid ads consultants to discuss what we can do for you in Bloomington! We often provide complete paid advertising management services to Bloomington organizations, but we can also augment the marketing department of larger Bloomington corporations to fill in missing skill sets.

When it comes time for your Bloomington business to start the search for a paid ads marketing firm, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads company.

800-796-8263 Email Us