From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your New Hampshire business with its paid ads.
We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout New Hampshire improve their paid advertising campaigns.
The PPC advertising managers at our company can help your New Hampshire small business target relevant audiences and drive brand awareness through Facebook ads, Google paid ads, and Bing advertising. With these ad platforms, we can target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
As a full-service paid advertising firm for New Hampshire, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
The act of creating and optimizing New Hampshire paid ads campaigns is known as PPC management. Despite that simple explanation, let's explore it further.
To provide professional PPC management, a paid ads company for New Hampshire should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
For example, nearby service providers in New Hampshire are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to get traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.
The next step in New Hampshire PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most New Hampshire paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
To be successful with PPC advertising, your New Hampshire small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in New Hampshire should include strategies like:
Our paid ads management company is happy to provide Bedford, Concord, Durham, Manchester, Milford, Nashua, Portsmouth, Rochester, and Salem businesses with proficient PPC advertising consulting plans.
Our PPC management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Below is the starting cost for our PPC ads management packages, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.
The most obvious benefit of New Hampshire paid advertising is the near instant increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
Starting slowly is the first recommendation we give to New Hampshire companies interested in PPC advertising.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
New Hampshire organizations can benefit greatly from the addition of paid advertising to their digital advertising tactics when everything comes together. It's important to keep in mind that increased traffic does not always translate into more conversions.
We are a team of paid advertising professionals with extensive knowledge in the latest PPC trends for New Hampshire local organizations. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your New Hampshire digital assets.
Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.
If you are searching for a roofing company in New Hampshire, you might search "New Hampshire Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that New Hampshire roofing company's paid ads manager.
However, what if the exact match keyword isn't generating enough search volume and the New Hampshire roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.
After discussing options, the next step might involve the paid advertising manager talking with the New Hampshire roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.
For instance, the paid ads manager might discover high search volume for "New Hampshire roofing companies" or even "New Hampshire roof repair." The first phrase targets the plural form of the business industry within New Hampshire. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your PPC advertising from showing up in search queries that you know are not likely to result in a lead or sale.
An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
In New Hampshire paid advertising campaigns, audience research is often discussed in the context of scaling social ads. Google Ads and Bing Ads also offer audience targeting options.
We'll review some audience research and targeting history within Facebook Ads.
In years past, New Hampshire paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which New Hampshire advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across New Hampshire and beyond. Even ad attribution reporting was affected.
For most New Hampshire advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
Though there will still be plenty of New Hampshire paid advertising agencies using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out upgrades that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.
However, audience research and targeting aren't going away. The targeting options within New Hampshire ad campaigns will likely always be manageable to boost performance.
The quality of your landing page will be a big factor in the success of your New Hampshire paid ads campaigns.
We begin by examining the landing pages on any paid advertising campaign in New Hampshire to make sure they follow best practices. Here are some of the factors we look for in this review:
Quality landing pages are the result of many factors.
Please, don't spend money on New Hampshire PPC advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
One of our customers promotes an online fitness challenge that you can even join from New Hampshire. While managing their online marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:
There are many different types of funnels, so your New Hampshire company isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in New Hampshire. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout New Hampshire.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most New Hampshire businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your New Hampshire PPC advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in New Hampshire, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in New Hampshire.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in New Hampshire and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management firm that helps New Hampshire businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your New Hampshire website or funnel.
You might be suffering from ad attribution glitches and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For New Hampshire ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For New Hampshire content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run PPC advertising for your New Hampshire organization. The following are some of New Hampshire's most common paid advertisements options.
If you have a business in New Hampshire, you can run local ads on almost any advertising platform. Depending on the nature of your localized business in New Hampshire, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.
Google is going to offer two options.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around New Hampshire, such as accountants, lawyers, dentists, and physicians.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in New Hampshire, like plumbers, electricians, roofers, and heating installers.
You can also target people in your local New Hampshire area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in New Hampshire. Nearby Facebook Ads are often used by New Hampshire businesses of all types.
A social ad is pretty much any online advertisement you see on a social networking site.
It's important to keep the ad creatives fresh when running social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative edits for campaigns with higher spending.
One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your New Hampshire business offers.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.
In some circles, this is referred to as New Hampshire Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local New Hampshire news stations), gossip websites, and more.
Google Ads and Bing Ads commonly offer these campaign types.
With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you build results from your ad spend if you have an understanding of your target audience.
Not everyone is going to convert during their first experience with your New Hampshire website, landing page, or sales funnel.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your New Hampshire storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.
Facebook, YouTube, Instagram, and other social networking sites allow you to run video ads.
Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should consider incorporating video ads into your paid advertising campaigns in New Hampshire if you have the budget to do so.
Our digital advertisers are so excited about managing New Hampshire paid ads campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your New Hampshire team's paid advertising partner! We are a complete PPC ads management company targeting New Hampshire with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. New Hampshire PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and original ideas often enough with those New Hampshire paid ads companies to get the results you desire.
There are many factors to consider when researching paid advertising agencies for your New Hampshire small business. Having over 18 years of experience, you can trust our PPC strategies and tactics for New Hampshire organizations. Many of these are the same paid ads tactics we use to build leads for our company.
New Hampshire businesses should choose our paid advertising firm because they feel confident we are the right team. Consider our PPC professionals for the following reasons:
Let's discuss what our paid ads experts can offer your New Hampshire company! While we often provide complete paid advertising management plans for small businesses throughout New Hampshire, we are also able to augment the marketing departments of large corporations in New Hampshire and beyond.
We hope you consider our company when searching for a paid ads company for your New Hampshire company. We would be happy to talk to you about your follow-up questions via email or phone if you have any.