Brentwood PPC Agency

Our Brentwood, NY Paid Ads Management Services

The act of creating and optimizing Brentwood paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for Brentwood should get to know your company and its goals. You can use this information to determine the next steps, since paid ads for a local business differs from paid advertising for an ecommerce store.

Service providers in Brentwood, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Brentwood PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Brentwood paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Brentwood business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Brentwood should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Brentwood small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Brentwood-area PPC campaigns, our team also offers Albany, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, New York City, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations a proficient PPC management service.

Pricing for Brentwood, NY PPC Management

The price of our PPC ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Brentwood, NY Businesses

The most obvious benefit of Brentwood PPC advertising is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Brentwood organizations interested in paid ads.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the website marketing tactics of your Brentwood company. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Brentwood, NY PPC

We are a team of paid advertising professionals with extensive knowledge in the latest PPC trends for Brentwood local area small businesses. Take advantage of our experience across dozens of business industries to help build traffic and conversions to your Brentwood digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Brentwood Roofer" on a search engine, for example, might lead someone to a roofing company in Brentwood. As a paid advertising manager for that Brentwood roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the Brentwood roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

After discussing options, the next step might involve the paid ads manager talking with the Brentwood roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

For instance, the New York paid ads manager might discover high search volume for "Central Islip, NY roofing companies" or even "Brentwood roof repair." The first phrase targets a location nearby Brentwood that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Brentwood paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

Brentwood paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Brentwood advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Brentwood and beyond. Even ad attribution reporting was affected.

For most Brentwood advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Brentwood paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent edits to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. The targeting options within Brentwood ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Brentwood PPC advertising campaigns.

We begin by examining the landing pages on any paid advertising campaign in Brentwood to make sure they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Is there an image above the fold?
• Does the content engage the reader?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is there social proof?
• Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Brentwood paid ads.

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our customers promotes an online fitness challenge that you can even join from Brentwood. In the course of managing their internet marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Using application funnels, we encouraged people to apply for exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Brentwood business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Brentwood. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Brentwood.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Brentwood on your website.
2. You have a 1% conversion rate, meaning for every 100 Brentwood residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Brentwood that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Brentwood small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Brentwood paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Brentwood, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Brentwood.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Brentwood and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Brentwood small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Brentwood website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Brentwood ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Brentwood content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Brentwood, NY PPC Campaigns

There are numerous ways to run paid advertising for your Brentwood small business. Let's discuss some of the most common paid advertising being run within various business industries in Brentwood.

Local Marketing in Brentwood

If you have a business in Brentwood, you can run local ads on almost any advertising platform. One platform may be more effective for your localized Brentwood business than another. To find out which option works best for you, you should try all of the options available. Let's talk about a few local advertising choices.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you nearby customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Brentwood. Even local stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Brentwood, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your nearby Brentwood area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Brentwood. Local Facebook Ads are often used by Brentwood organizations of all types.

Social Media Marketing for Brentwood Websites

Almost all online ads you see on social media networks qualify as social media ads.

The trick to social media advertising is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative tweaks for campaigns with higher spending.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Brentwood.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads within Brentwood

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Brentwood Search Engine Marketing, or SEM for short. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.

If you have been running search engine marketing on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Brentwood

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even localized Brentwood news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you grow results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Brentwood

Not everyone is going to convert during their first experience with your Brentwood website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Brentwood Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Brentwood storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Brentwood Businesses

You can run video ads on YouTube, Instagram, Facebook, and other social media networking websites.

Using YouTube Ads is as easy as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your PPC advertising campaigns in Brentwood if you have the budget to do so.

Free Paid Ads Calculators for Brentwood, NY PPC Managers

Our digital marketers are so excited about managing Brentwood PPC advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• Calculate CPA
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Brentwood, NY Paid Ads Services

We want to be your Brentwood team's paid advertising partner! As a complete PPC management company targeting Brentwood, we have multiple internal teams focused on search advertising, social media marketing, sales funnel development, and ad creative testing. Brentwood PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and original ideas often enough with those Brentwood PPC companies to get the results you desire.

Choosing a paid ad company for your Brentwood organization is not an easy task. The PPC tactics and plans we suggest for your Brentwood company are backed by more than 18 years of experience. These are often the same paid ads tactics we use for our own lead generation.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Brentwood company grow.

Consider our paid ads experts for the following reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• We do not outsource Brentwood digital advertising packages, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC professionals can offer your Brentwood company! We often provide complete PPC advertising management services to Brentwood small businesses, but we can also augment the marketing department of larger Brentwood corporations to fill in missing skill sets.

We hope you consider our company when searching for a paid advertising company for you Brentwood organization. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us