Niagara Falls PPC Agency

Our Niagara Falls, NY Paid Ads Management Strategies

The act of creating and optimizing Niagara Falls PPC advertising services is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising firm for Niagara Falls often begins by getting to know your company and its business model before providing expert PPC management. Since the way you approach paid ads for a local Niagara Falls small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Niagara Falls, for instance, are often only interested in good leads. This can be accomplished through paid advertising that improves traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Niagara Falls PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of PPC advertising, most Niagara Falls companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Niagara Falls small business needs to use multiple plans and marketing tools. For example, the best Niagara Falls paid ads plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Niagara Falls small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Niagara Falls-area PPC campaigns, our team also offers Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, Manhattan, New York City, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations a professional PPC ads management service.

Pricing for Niagara Falls, NY PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Niagara Falls, NY Small Businesses

The most obvious benefit of Niagara Falls paid ads is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Niagara Falls, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into PPC advertising or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.

Niagara Falls organizations can benefit greatly from the addition of paid ads to their online marketing strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Niagara Falls, NY PPC

We are a team of paid advertising experts with extensive knowledge in the latest PPC trends for Niagara Falls nearby organizations. Take advantage of our experience across dozens of business industries to help improve traffic and conversions to your Niagara Falls digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

For example, a person looking for a roofing company in Niagara Falls might search "Niagara Falls Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Niagara Falls roofing company's PPC advertising manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Niagara Falls roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

Typically, the paid advertising manager will discuss with the Niagara Falls roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

For instance, the New York PPC manager might discover high search volume for "Niagara Falls, Canada roofing companies" or even "Niagara Falls roof repair." First phrase targets a location near Niagara Falls, which may still be in the service area of the Niagara Falls roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Niagara Falls paid ads campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by Niagara Falls's paid advertising managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Niagara Falls eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Niagara Falls and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Niagara Falls advertising firms. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Niagara Falls paid advertising companies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent modifications.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Niagara Falls ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

An important factor in the success of your Niagara Falls paid advertising campaign is the landing page.

Our first step when managing a paid advertising campaign in Niagara Falls involves reviewing the landing pages for best practices. Here are some of the factors we look for in this review:

• Does the headline focus on benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Please, don't spend money on Niagara Falls PPC advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Niagara Falls sales pitch.

Revenue Funnel Development

You might consider building out one or more sales funnels instead of a landing page. To drive leads, build email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Niagara Falls. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Using application funnels, we encouraged people to apply for exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Niagara Falls small business isn't limited to only these options. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Niagara Falls after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Niagara Falls.

To illustrate the impact of conversion rates, let's run through a basic example.

1. Your website sells a $100 sweatshirt in Niagara Falls.
2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Niagara Falls that visits your website you spend 50 cents.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on PPC advertising, you would receive two dollars back in return (ROAS).

Unless the margins are great, this return on ad spend is likely not acceptable for most Niagara Falls organizations.

Now, let's assume your campaign settings, ad creatives, and landing page experience are improved by hiring a paid ads company.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. Two times the return on ad spend! These sweatshirts might actually make you money now.

Niagara Falls PPC advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in Niagara Falls, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Niagara Falls.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Niagara Falls and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Niagara Falls organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Niagara Falls website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Niagara Falls ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Niagara Falls content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Niagara Falls, NY PPC Campaigns

There are numerous ways to run PPC advertising for your Niagara Falls small business. Let's discuss some of the most common paid ads being run within various business industries in Niagara Falls.

Local Ads within Niagara Falls

Nearby ads for your Niagara Falls organization can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local area Niagara Falls small business. It is important to try out every available option to see which works best for your needs. Here are a few options for localized advertising.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Niagara Falls. We often use Performance Max campaigns for professional services companies in and around Niagara Falls, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Niagara Falls, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Niagara Falls area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Niagara Falls as a city, or specific Niagara Falls ZIP codes. Local Facebook Ads are often used by Niagara Falls small businesses of all types.

Social Ads for Niagara Falls Businesses

Pretty much any online ad you see on a social network site is going to qualify as a social ad.

It's important to keep the ad creatives fresh when running social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative edits for campaigns with higher spending.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search advertising since your ads will only show when someone is actively searching for what your Niagara Falls business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads throughout Niagara Falls

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as Niagara Falls Search Engine Marketing, or SEM for short. This is just a different way of explaining search engine advertising, which are advertisements placed on the search results page of a search engine.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google ad campaigns. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Niagara Falls

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even localized Niagara Falls news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Niagara Falls

Your Niagara Falls website, landing page, or sales funnel won't convert everyone on the first visit.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Niagara Falls Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Niagara Falls Small Businesses

Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Niagara Falls paid ads campaigns.

Free PPC Calculators for Niagara Falls, NY Paid Ads Managers

Our digital marketers are so excited about managing Niagara Falls paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Estimator

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Niagara Falls, NY PPC Solutions

We want to be your Niagara Falls team's paid advertising partner! As a complete PPC ads management company targeting Niagara Falls, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. In most Niagara Falls paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Niagara Falls paid ads companies if you don't test campaign optimization and original ideas often enough.

While researching PPC advertising companies for your Niagara Falls company, there are many factors to consider. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Niagara Falls organization. Many of these are the same paid ads tactics we use to build leads for our agency.

In addition, you should choose us as your paid advertising firm because you are confident we can help your Niagara Falls company grow. Consider our PPC professionals for the following reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• We do not outsource Niagara Falls online marketing packages, including PPC ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our paid ads experts to discuss what we can do for you in Niagara Falls! While we often provide complete paid advertising management services for small businesses in cities like Niagara Falls, we are also able to augment the marketing departments of large corporations in Niagara Falls and beyond.

When it comes time for your Niagara Falls small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us