Thunder Bay, ON PPC Agency

Our Thunder Bay, ON PPC Management Strategies

The act of creating and optimizing Thunder Bay PPC advertising plans is known as paid ads management. Despite that simple explanation, let's explore it further.

To provide expert PPC ads management, a paid advertising agency for Thunder Bay often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Local service providers in Thunder Bay, for instance, are often only interested in good leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Thunder Bay PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Thunder Bay paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Thunder Bay small business should utilize multiple advertising plans and marketing tools. For example, the best Thunder Bay paid advertising plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Thunder Bay small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Thunder Bay-area paid ads campaigns, our team also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Peterborough, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a skilled PPC management service.

Pricing for Thunder Bay, ON Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Thunder Bay, ON Businesses

The most obvious benefit of Thunder Bay paid advertising is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Thunder Bay companies interested in running PPC advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid ads can be an invaluable addition to the digital marketing game plan of your Thunder Bay company. Remember, more traffic doesn't always mean more conversions!

How We Manage Thunder Bay, ON PPC

We are a team of paid ads experts with extensive knowledge in the latest paid ads trends for Thunder Bay local small businesses. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Thunder Bay digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Thunder Bay Roofer" on a search engine, for example, might lead someone to a roofing company in Thunder Bay. As a PPC advertising manager for that Thunder Bay roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Thunder Bay roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

Typically, the paid advertising manager will discuss with the Thunder Bay roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.

Suppose the Ontario paid ads manager discovers that there is a high traffic volume for "Nipigon, Canada roofers" or even "Thunder Bay roof repair." The first phrase targets a location nearby Thunder Bay that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your PPC advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Thunder Bay paid ads campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Thunder Bay paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Thunder Bay flocked to take advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Thunder Bay and beyond. This even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Thunder Bay ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many Thunder Bay paid advertising firms still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent tweaks.

However, audience research and targeting aren't going away. The targeting options within Thunder Bay ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Thunder Bay.

When we take on the management of a paid ads campaign in Thunder Bay, we start by searching over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is social proof present?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Thunder Bay PPC advertising!

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Thunder Bay sales pitch.

Including a Conversion Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. To improve leads, build email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Thunder Bay. In the course of managing their online marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

There are many different types of funnels, so your Thunder Bay company isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Thunder Bay after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by searching for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. Throughout Thunder Bay, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in Thunder Bay.
2. You have a 1% conversion rate. This means for every 100 site visitors in Thunder Bay you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Thunder Bay who visits your website.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Thunder Bay businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Thunder Bay PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Thunder Bay, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Thunder Bay.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Thunder Bay and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Thunder Bay businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Thunder Bay website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Thunder Bay ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Thunder Bay content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Thunder Bay, ON PPC Campaigns

There are numerous ways to run paid ads for your Thunder Bay small business. The following are some of Thunder Bay's most common paid advertisements options.

Local Business Ads throughout Thunder Bay

If you have a business in Thunder Bay, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Thunder Bay organization. To find out which option works best for you, you should try all of the options available. Let's talk about a few local advertising choices.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Thunder Bay. Thunder Bay professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Thunder Bay often use Google Local Service Ads.

You can also use Facebook Ads to target people in your nearby Thunder Bay area. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Thunder Bay as a city, or specific Thunder Bay ZIP codes. Local Facebook Ads are often used by Thunder Bay organizations of all types.

Social Media Marketing for Thunder Bay Small Businesses

Almost all online ads you see on social networks qualify as social media advertising.

It's important to keep the ad creatives fresh when running social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Thunder Bay business offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Marketing throughout Thunder Bay

You'll want to invest in search ads if you know people are searching online for the products you offer.

In some circles, this is referred to as Thunder Bay Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you've been running search advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Thunder Bay

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even nearby Thunder Bay news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you drive results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for Thunder Bay Small Businesses

There is a good chance that not everyone will convert during their first experience with your Thunder Bay website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your site after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Thunder Bay Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Thunder Bay storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Thunder Bay Businesses

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Thunder Bay paid advertising campaigns.

Free PPC Calculators for Thunder Bay, ON PPC Managers

Our digital advertisers are so excited about managing Thunder Bay paid advertising campaigns, they worked with our website development team to build out some helpful PPC calculators that you might be interested in trying!

• Calculate ROAS
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Thunder Bay, ON PPC Solutions

We want to be your Thunder Bay team's paid ads partner! We are a full-service PPC ads management firm targeting Thunder Bay with multiple internal teams focused on social media marketing, sales funnel development, and ad creative testing. This is not true of all Thunder Bay PPC management companies, since most only have a single person handling all the work. You might not be testing campaign optimizations and creative ideas often enough with those Thunder Bay paid ads companies to get the results you desire.

While researching paid ads agencies for your Thunder Bay company, there are many factors to consider. The paid ads plans and strategies we suggest for your Thunder Bay company are backed by more than 18 years of experience. These are often the same PPC plans we use for our own lead generation.

In addition, you should choose us as your PPC advertising company because you are confident we can help your Thunder Bay company grow.

Here are a few reasons we suggest considering our PPC experts:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on PPC advertising to bring in traffic from keywords we don't yet rank for organically.
• Our internal advertising team handles all Thunder Bay internet marketing services, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our paid ads consultants can do for your Thunder Bay business! We often provide complete paid advertising management services to Thunder Bay organizations, but we can also augment the marketing department of larger Thunder Bay corporations to fill in missing skill sets.

When it comes time for your Thunder Bay business to start the search for a paid ads marketing firm, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us