Calculate CPM (Cost Per Thousand Impressions)
CPM stands for Cost per Mille and is used to measure the cost per one thousand impressions on digital advertising. Follow the steps below and use our free impressions calculator to calculate CPM.
- Enter your campaigns total cost:
In order to determine your CPM you must first take a look at your total ad spend for the campaign. - Enter your total number of impressions:
Impressions are the total amount of times your advertisement was displayed to someone. This is also not limited to one per person. Example: If Bob saw your ad one time and Mary saw your ad 3 times you would see that you have 4 impressions. - Click calculate
After entering your campaign cost and total number of impressions our CPM calculator will display that campaigns CPM or cost per 1,000 impressions. You can learn more about CPM and other KPIs below.
