Utah PPC Agency

Managed PPC for Utah

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Utah business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Utah PPC Management

With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Utah, we're a results-driven PPC management company.

The paid ads managers at our company can help your Utah business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.

Find out more about our Utah PPC management.

Utah Google Ads, Facebook Ads

What is Utah PPC Management?

PPC management refers to creating and optimizing Utah paid advertising campaigns. Despite that simple explanation, let's explore it further.

A paid ads agency for Utah often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Utah, for instance, are often only interested in good leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Utah PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Utah agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Utah business should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Utah should include tactics like:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Utah business.
  • Utilize third-party attribution software to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test ad creatives across various ad placements and between different media formats.

Our PPC management agency is happy to provide Draper, Ogden, Orem, Provo, Salt Lake City, Sandy, and West Jordan with professional paid advertising consulting services.

A Few of Our PPC Experts

Emily LMelanie PDavid WCorey GHope K

Utah Google Ads, Facebook Ads

How Paid Advertising Helps Utah Businesses

Traffic increases almost instantly with Utah paid advertising.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

If you are interested in running paid advertising in Utah, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Utah companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!

Types of Paid Ads for Utah PPC Campaigns

The options for running paid advertising for your Utah business are numerous. The following are some of Utah's most common paid advertisements options.

Local Ads within Utah

If you have a business in Utah, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local business in Utah. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Utah professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Utah, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Utah. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in Utah. For all types of Utah businesses, we often use Facebook Ads.

Social Ads for Utah Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Utah business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for Utah Businesses

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Utah Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Utah Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Utah news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Utah Businesses

Not everyone is going to convert during their first experience with your Utah website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Utah Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Utah storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Utah Businesses

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, definitely look to implement them into your Utah paid advertising campaigns.

Utah PPC Management Services

With in-depth knowledge of the latest PPC trends for local businesses in Utah, we are a team of paid advertising specialists. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Utah digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only appear based on what is searched on Google or Bing.

A search for "Utah Roofer" on a search engine, for example, might lead someone to a roofing company in Utah. Targeting that exact phrase wouldn't require in-depth keyword research for that Utah roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Utah roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

After discussing options, the next step might involve the paid ads manager talking with the Utah roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

Suppose the PPC manager discovers that there is a high traffic volume for "Utah roofers" or even "Utah roof repair." First phrase targets a plural version of the service professional within Utah. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Utah paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Utah paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Utah advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Utah and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Utah ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Utah paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Utah ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Utah paid advertising campaigns.

When we take on the management of a paid advertising campaign in Utah, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

  • Is there a benefit-focused headline?
  • Are there any images above the fold?
  • Is the content written in a compelling manner?
  • Am I able to find a lead form right away?
  • Are the call to actions easily noticeable?
  • Does the page load quickly?
  • Is there social proof?
  • Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Utah paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Utah sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Utah. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Utah business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Utah. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Utah.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Utah on your website.
  2. You have a 1% conversion rate, meaning for every 100 Utah residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Utah that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Utah businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Utah paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Utah, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Utah.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Utah and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Utah businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Utah website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Utah ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Utah content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Utah PPC Managers

Our digital marketers are so excited about managing Utah's paid advertising campaigns that they developed some helpful PPC calculators for you!

View All PPC Tools

Why Choose WebCitz to Manage Your Utah PPC Services

Let's work together on paid advertising for your Utah business! We are a full-service PPC management company targeting Utah with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most Utah PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Utah PPC companies to get the results you desire.

In researching paid advertising agencies for your Utah company, there are many factors to consider. The PPC strategies and tactics we suggest for your Utah company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Utah company grow. Consider our PPC experts for the following reasons:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
  • Our internal advertising team handles all Utah digital marketing services, such as PPC management, sales funnel development, and ad creatives.
  • It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC experts to discuss what we can do for you in Utah! Utah small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when searching for a PPC advertising agency for you Utah small business or large corporation. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.

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Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Initial Setup & Review Cost
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • Initial Setup & Review Cost is 15% of Anticipated First Month of Ad Spend
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

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