Lafayette Digital Marketing

Digital Marketing in Lafayette

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Lafayette clients run effective digital advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Lafayette Digital Marketing Professionals

We're a results-driven internet marketing agency serving small businesses in Lafayette.

With a focus in Lafayette, our online advertising consultants help companies with SEO strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and much more!

We often provide Lafayette small businesses with complete digital marketing services, but we can also help fill in the gaps in your large corporation's marketing department.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

What is Digital Advertising for Lafayette, IN Organizations?

Simply put, internet advertising throughout Lafayette is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lafayette small business owners, online advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Lafayette-based organizations.

Improving Website Visibility

The latest internet advertising plans often use numerous online advertising strategies, all working together to help you get more visibility and conversions throughout Lafayette and the rest of the country.

The best Lafayette website advertising packages will include strategies like:

  • Promote your digital assets (apps, sales funnels, websites, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Lafayette business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Lafayette by using content marketing, video production, backlink authority building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lafayette-area websites, our digital marketing company also offers Bloomington, Evansville, Fort Wayne, Indianapolis, Lafayette, and South Bend small businesses and large corporations a skilled internet advertising service.

A Few of Our digital marketing experts

Our Online Marketing Services for Lafayette Companies

We're a team of website marketing specialists who know and understand the latest digital marketing trends for Lafayette businesses. Use our experience in more than 100 business industries across Lafayette, and the rest of the country, to help get traffic and increase conversions.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Lafayette paid advertising campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional paid ads management, a paid advertising company for Lafayette should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

Service providers in Lafayette, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Lafayette PPC is the next step. Most Lafayette PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Lafayette company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Lafayette should include plans like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Lafayette small business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok that are used in Lafayette digital marketing. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Lafayette company.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a great opportunity for established Lafayette companies, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in Lafayette make the most of their social media marketing by setting up sales funnels and lead generation tools. Our Lafayette digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Advertising

In online marketing, Lafayette search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and easy ways to get your Lafayette business in front of an engaged audience. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Lafayette online advertising strategy. To improve your return on investment with search advertising in Lafayette, make a plan for retargeting and conversion rate optimization.

Search Engine Advertising

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for nearby organizations in Lafayette. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Lafayette small businesses looking to get sales from their website.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Lafayette business.

Downloading Facebook Leads

5.) Conversion Optimization

You can't ignore CRO campaigns when it comes to Lafayette online marketing. This is a critical aspect of any type of online advertising in Lafayette since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

You can boost your bottom line by increasing conversion rates. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO strategies that work for one Lafayette small business might not work for another Lafayette business, even if they're in the same market.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Lafayette websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Lafayette, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Lafayette company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Lafayette small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Lafayette small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Indiana organizations. To develop a sales funnel that produces value for your Lafayette business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lafayette digital advertising service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lafayette digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Lafayette email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Lafayette organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Lafayette websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lafayette begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lafayette online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lafayette website advertising firm. These are all effective ways to market content if you implement them correctly within your Lafayette business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Lafayette and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Lafayette, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lafayette brand.

For local service companies in Lafayette, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lafayette storefront. Online shoppers in Lafayette want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lafayette doctors or Lafayette attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lafayette website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lafayette.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Google Business Profile Management

10.) Video Marketing

As a complete internet advertising company for Lafayette, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lafayette digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lafayette digital advertising services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Internet Advertising for Your Lafayette, IN Website

If you run a business in Lafayette that sells products or services, you're going to need marketing to generate sales. There are lots of reasons to choose Lafayette online advertising services over other marketing tactics. Let's go over some of the great reasons to implement digital marketing tactics within your Indiana business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your site in the days, weeks, or months following their first visit.
  • In Lafayette, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lafayette or within Indiana.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Lafayette, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lafayette non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Lafayette, IN Online Marketing Services

To start your website marketing plan for your Lafayette business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lafayette digital marketing service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Lafayette or beyond is important. Your Lafayette digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lafayette audience. By doing this, you'll make sure your Lafayette digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Lafayette digital plan. In website marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Lafayette small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Lafayette that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Lafayette residents to your lead gen goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Lafayette website drives traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Lafayette website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Lafayette internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lafayette online advertising campaign, you should be optimizing conversion rates.

Lafayette Website Designers

Why Choose WebCitz for Your Lafayette, IN Digital Marketing Strategies

Our goal is to be your Lafayette small business internet marketing partner! When researching Lafayette internet advertising companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Lafayette online advertising strategies we suggest for your small business. Often, these are the same digital marketing strategies we use for our own lead generation and conversion rate optimization. Our own digital advertising service likely landed you on our website from Lafayette.

However, you should select our online marketing firm because you feel confident we're the right team for your Lafayette business.

Our Team

You might want to consider these ideas from our digital advertisers if you need Lafayette marketing packages:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new customers in Lafayette from our own internet marketing campaigns.
  • You probably found us in Lafayette via an online search for a service we provide.
  • Our marketing team performs all of our Lafayette online marketing packages, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Lafayette digital marketing tactics that involve web development or website modifications.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our online marketers in mind when it comes time for you to start looking for Lafayette website marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.

800-796-8263 Email Us

Hear what our customers are saying

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Related Blog Articles

Email Us

Lets Talk About Lafayette, IN Digital Marketing!