Brantford, ON Digital Marketing

What is Digital Advertising for Brantford, ON Organizations?

In a most simple definition, internet advertising throughout Brantford is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Brantford company owners think of website marketing as another phrase for search engine optimization or paid ads. Even though both of those services are used in digital marketing, neither fully explains the depth of a fresh internet marketing program for Brantford-based businesses.

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Brantford and across the country.

For instance, the best digital marketing services in Brantford will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Brantford organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Brantford with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Brantford-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Thunder Bay, Peterborough, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Brantford Small Businesses

We are a team of digital marketing experts, just 858.2 kilometers away, with diverse knowledge and experience in the latest digital advertising trends for Brantford organizations. Take advantage of our experience in more than 100 business industries throughout Brantford, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

Brantford, ON Lead Generation Strategies

A local Brantford service provider's main goal of an inbound marketing program is to drive leads. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Brantford lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. A few of the most popular lead generation tactics include holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Brantford company.

Brantford, ON Small Business Social Media Advertising Solutions

Social media ads are paid advertisements placed on platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn that are used in Brantford online marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Brantford company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Brantford small businesses, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in Brantford make the most of their social media marketing by setting up sales funnels and lead generation tools. Our Brantford online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Brantford, ON Small Businesses

Search engine marketing in Brantford involves running paid advertising on search engines like Google and Bing. Your Brantford business will benefit from Google ad campaigns and Bing ads since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Brantford internet advertising tactic. For any search ads campaign in Brantford, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Rate Optimization for Brantford, ON Small Businesses

There is almost no reason to neglect CRO within Brantford digital marketing tactics. There's no doubt that this is a critical element of internet marketing in Brantford, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Brantford company might not work for a different Brantford business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for Brantford websites can be tricky. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Brantford, and many other factors.

Brantford, ON Small Business Revenue Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Brantford small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Brantford company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Building a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Ontario organizations. To develop a sales funnel that produces value for your Brantford business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Brantford digital advertising service.

Brantford, ON Small Business Email Marketing Solutions

With effective email marketing strategies, you can raise brand awareness, build website traffic, engage past customers, boost sales, and find out what's going on with your target audience.

For email marketing management, we help our Brantford clients use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Brantford email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Brantford, ON Content Marketing Plans

Most Brantford businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital advertising approach for Brantford websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around Brantford begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Brantford internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing tactics we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our Brantford-focused online advertising agency likes to use the case study method because it shows expertise, especially in our industry. These are all effective ways to market content if you implement them correctly within your Brantford small business.

Online Reputation Management (ORM) Strategies for Brantford, ON Businesses

Your online reputation in Brantford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Brantford, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Brantford brand.

For local service companies in Brantford, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Brantford storefront. Online shoppers in Brantford want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Brantford doctors or Brantford attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Brantford website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Brantford.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Video Marketing for Brantford, ON Organizations

As a full-service online marketing firm for Brantford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Brantford digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Brantford internet marketing campaigns to bring life to paid campaigns.

Promotional Products for Brantford, ON Small Businesses

We are often asked about promotional product marketing from our Canadian online advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Brantford, ON Website

If you manage a business in Brantford that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Brantford digital advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement online marketing plans for your Ontario business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Brantford is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Brantford or throughout Ontario?
• The flexibility of Brantford website advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with digital marketing in Brantford. We wish you the best of luck getting people to comment, like, and share your Brantford non-digital ads!

How to Develop Brantford, ON Digital Marketing Plans

Before starting your internet marketing campaign for your Brantford-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Brantford online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Brantford or beyond. You can then make sure you're targeting your Brantford website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Brantford audience. This will help ensure you focus on the right keywords for your Brantford website advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Brantford digital strategy, make that your first priority. Search engine optimization is the slowest moving internet advertising tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Brantford small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Brantford that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Brantford lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Brantford website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Brantford website visitors.

6.) Strategize for consistent testing

If you've got all these Brantford website advertising plans in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Brantford digital advertising service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Brantford, ON Online Marketing Tactics

We want to be the website marketing partner of your Brantford small business! There are many factors to consider when researching Brantford digital marketing agencies. You can trust the Brantford digital advertising plans we suggest for your business since we have more than 18 years of experience. Brantford internet advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Brantford probably has a lot to do with our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Brantford small business because you feel confident we are the right team for your Brantford company. We are only a short drive of 9 hours and 49 mins away from you in Brantford, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 18 years of experience.
• Digital marketing is our main source of leads and new clients in Brantford.
• You probably found us in Brantford via an online search for a service we provide.
• Our marketing team performs all of our Brantford online advertising services, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Brantford digital advertising plans that involve web design or website updates.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

When it comes time for your small business or large corporation to start the search for Brantford website marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us