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6 UI Tips For Best Website Design

6 UI Tips for Best Website Design

In this article, we’ll talk about six key UI tips for a successful website experience. What is good UI (user interface) design? If your site has a good design, it will encourage more engagement with your site’s visitors and will drive leads back to your site again to sign up for your services or purchase your products. A good first impression is critical to keeping visitors on your site. This is where UI design comes in.

Before we dig into the 6 UI tips, to start, we will ask and answer the question: what exactly is user interface design? UI design involves designing with the objective of improving their user experience (or UX) and anticipate what your users will do and where your users will go on your website. This involves careful research and design into figuring out what elements to create and place on the site.

UI design takes into account all the graphical elements on your website. It focuses on the visual aspects of your visitor’s user experience. These include your site navigation, images, call-to-actions, buttons, fonts, and colors. Integrated properly, user interface design can either make or break your visitor’s overall user experience.

Once you have finished reading these 6 tips, we’ve got 22 more web design tips for a professional website.

6 Tips for Implementing Good User Interface Design

1.) Understand your audience

To start, you will want to discuss your audience with your UI designer. Having a solid understanding of your audience and what they are looking for on your website is key. If your site doesn’t provide the information they need, they will look elsewhere.

Part of a good UI design is understanding who your audience is and what they are looking for. Don’t miss this critical factor of your site’s overall design!

2.) Keep your graphic elements clear

If your graphical elements are not clear, your audience will become frustrated and you may notice your bounce rate increase. If you are concerned that your current website is too confusing to navigate, or there are too many elements on your pages, it’s time to simplify. Naturally, visitors will avoid clicking elements on your site if they are too hard to understand or it isn’t clear what their purpose is.

To help mitigate this problem, talk with your UI designer about how to best design your homepage, category pages, product pages, or major landing pages.

3.) Maintain consistency & simplicity

With UI design, you’ll want to make sure that you (or your professional designer) maintain consistency with the graphical elements you choose. This could include universal elements, icons, etc., (such as a hamburger menu) that users are familiar with.

Why is this important? If users recognize familiar elements, it can help them complete their task more quickly. To keep your UI more to-the-point, make them think less! As Steve Krug writes in his book, Don’t Make Me Think!, “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”

He also writes, “Your primary role should be to share what you know, not to tell people how things should be done.”

With this in mind, be sure to stay consistent with your page design across your website. Remember, you’ll want to ensure that your website is easy to navigate! Keep your page structure similar across all pages. For example, ensure your colors and typography remain consistent across all pages.

4.) Select a good page layout & implement visual hierarchy

We touched on it briefly already, but be sure that all your pages have a good layout. Ask your designer about how to implement visual hierarchy into your page designs. For example, let’s say you are an online clothing outlet. You most likely will want a homepage slider at the top with a clear navigation above it to shop Men, Women, and Children, (or Tops, Bottoms, Shoes, etc.). Below, you may feature your most important or top-selling categories.

Done right, visual hierarchy will point your buyers’ attention to the most important elements of your page first, then second, then third, etc. Good visual hierarchy ensures that certain elements will properly “stick out” to your visitors and in the right order.

Furthermore, another important aspect of good page layout is readability. Ensure you have a readable font on your website (do not exceed 2 fonts for ease of readability). Also, talk with your designer about structuring your site’s pages. This helps your users navigate your site easier.

5.) Simplify your contact forms

There’s nothing more daunting than having to fill out a long contact form. If you want to gain leads more quickly, consider simplifying your contact forms. In our fast-paced world, site visitors have little time or patience for long forms and may click away if they’re feeling frustrated with having to fill out (or possibly re-filling fields if they entered it incorrectly the first time!)

To help fix this problem, be sure to have as little fields as possible in your forms. Also, check with your UI designers about designing the fields and buttons for ease of use for mobile, tablet, and desktop alike.

6.) Design for minimalism to reduce user confusion

Humans, by nature, will make mistakes as they browse a website. Is your contact form too complicated to fill out, or a button is placed in a non-intuitive place on your page? This is a recipe for frustration. To work around this, you may want to check with your web designer about a strategic way to implement a better design.

UI designers are skilled in understanding where human error occurs. Some good UI tips to encourage a better user experience with your interface include implementing small confirmation window pop-ups or helpful visual elements to point your users in the right direction.

Related: 3 Things a UX Design Company can do for Your Website.

Final Thoughts on Designing a Good Website User Interface (UI)

User Interface designers have years of professional experience implementing good designs into a website. From mobile phones to large ultrawide desktop computers, a professional web or graphic designer is going to have insight into your user’s preferences and pain points. Designers know the current design standards to help make a website usable. From navigations, to call-to-actions, to even the font or color choice, the professional design team at WebCitz has the technical expertise to properly implement a good UI or UX web design.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Emily L in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.